# Jacob Irontree

> Design engineer for AI products, in Traverse City, Michigan (Irontree Design). Jacob designs and builds AI products people can trust with decisions that matter: how people direct AI, where it should hold back, and how a person stays in control. Fifteen years designing and building software for pricing, pharmacy, retail and legal help, with Ticketmaster, Walmart, Nike, Ahold Delhaize and small teams.

## Case studies

- [Designing how Ticketmaster prices live events](https://jacobirontree.com/work/ticketmaster/): Product Design Lead for Ticketmaster's pricing domain, 2019 to 2024. Five decisions: a seat-level venue model, whole house (market) pricing, one pricing domain, the Pricing Dashboard, and Smart Pricer, an AI pricing agent. Business figures are cited to Live Nation's public filings.
- [A law firm people can find](https://jacobirontree.com/work/fierberg/): Director, Experience & Growth at The Fierberg National Law Group. A WordPress to Astro rebuild of an advocacy firm's site after a failed rebuild buried it in search: daily visitors went from about 100 to about 700, organic search now brings in more than paid, and the site is built to be cited by AI answers. Figures are from the firm's analytics.

## Products

- [Manafold](https://manafold.online): a 3D multiplayer Commander app Jacob designed and built, playable in portrait on a phone, on an iPad, a laptop or the big screen. A 10MB game engine streaming from the cloud, a custom rules engine, and a currency system that rewards play with cosmetics.

## About

- [Home](https://jacobirontree.com/): selected work, how Jacob works, the studio, and contact.
- Contact: jacob@jacobirontree.com
- LinkedIn: https://www.linkedin.com/in/irontree